Privacy Policy

1. Who we are

Transformics Marketing Private Limited is a company based in Mumbai, India. For the personal data described in this policy, we are the "Data Fiduciary" under the DPDP Act.

2. Personal data we collect

Data you give us

• Enquiry and contact forms: your name, phone number, email address, company name, the service you are interested in and any message you write.
• Calls, WhatsApp and email: details you share with our team when you call us, message us on WhatsApp or email us, and notes our team makes about your requirement.
• Business engagements: contact details of the people we work with at client, partner and vendor organisations.

Data collected automatically

• Usage and device data: pages visited, links clicked, time on page, referring website, approximate location (city level), browser and device type, and IP address.
• Campaign data: information about the advertisement or link that brought you to our website (for example, UTM tags).
• Cookies and similar technologies: described in section 6.

We do not intentionally collect sensitive personal data such as financial account details, card numbers, passwords, health information or government ID numbers through this website. Please do not submit such information in our forms.

3. How we use your personal data

We do not sell your personal data.

4. Who we share data with

We share personal data only where needed for the purposes above, with:

• Our lead management and CRM systems, where enquiries submitted through this website are recorded so our team can respond.
• Service providers who help us run our business, such as hosting, email, telephony, messaging (including WhatsApp), analytics and advertising platforms. They may process data only on our instructions.
• Analytics and advertising partners listed in section 6, which receive usage and cookie data.
• Professional advisers and authorities, where required by law, court order or to protect our legal rights.

Some of these providers may store or process data outside India. Where this happens, we rely on providers that apply appropriate safeguards and we follow any restrictions notified under the DPDP Act.

5. Data we process for our clients

When we deliver services such as telecalling, CRM, localization or automation, we may process personal data of our clients' customers on their behalf. In those cases our client decides how that data is used, and our handling of it is governed by our agreement with that client, not by this policy. If you are a customer of one of our clients, please contact that organisation about your data.

6. Cookies and tracking technologies

We use cookies and similar technologies to run the website, understand how it is used and measure our advertising. These include:

• Google Tag Manager, which loads our other measurement tags.
• Google Ads conversion tracking, to measure enquiries that come from our ads.
• Microsoft Clarity, which records anonymised interactions such as clicks, scrolls and heatmaps to help us improve page design.
• Meta (Facebook) tools used to verify our domain and measure our campaigns.

You can block or delete cookies in your browser settings, and you can opt out of personalised ads through your Google and Meta ad settings. Blocking some cookies may affect how parts of the website work.

7. How long we keep data

We keep enquiry and contact data for as long as needed to respond to you and follow up on your interest, and in any case no longer than 24 months after our last interaction, unless you become a client or we are required by law to keep it longer. Client and contract records are kept for the period required under applicable tax and company laws. When data is no longer needed, we delete or anonymise it.

8. How we protect your data

We use reasonable security practices, including encrypted connections (HTTPS), access controls, restricted administrative access and regular updates to our systems. No method of transmission or storage is completely secure, but we work to protect your data and will notify you and the authorities of a personal data breach where the law requires.

9. Your rights

Under the DPDP Act, you have the right to:

• Access a summary of the personal data we hold about you and how we use it.
• Correct, complete or update inaccurate or incomplete data.
• Erase your data when it is no longer needed for the purpose it was collected, unless we must keep it by law.
• Withdraw consent at any time, for example to stop follow-up calls or messages. Withdrawal does not affect processing done before it.
• Nominate another person to exercise your rights in case of death or incapacity.
• Raise a grievance with us, and if it is not resolved, with the Data Protection Board of India.

To use any of these rights, email sales@transformics.co.in with the subject "Privacy request". We may need to verify your identity before acting on a request.

10. Grievance officer

For any questions, complaints or requests about your personal data, please contact our Grievance Officer:

We aim to acknowledge grievances within 72 hours and resolve them within 30 days.

11. Children

Our website and services are meant for businesses and adults. We do not knowingly collect personal data from anyone under 18. If you believe a child has shared data with us, please contact us and we will delete it.

12. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page with its "Last updated" date. Where changes are significant, we will take reasonable steps to let you know.