The right message, on the right channel, at the right time
We build and manage AI-powered customer engagement across WhatsApp, RCS, SMS, email, push and Truecaller, with unified profiles, journey automation and real-time personalisation.
Grow repeat revenue
We review your channels and data and propose lifecycle journeys.
We respond within 4 working hours.
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Customers hear from you on too many channels, with too little relevance
Most brands blast the same message everywhere. Costs rise, customers tune out, and nobody can say which channel actually drove the conversion.
Customer data is split across apps, stores, CRM and spreadsheets.
Expensive channels are used where a free one would work.
No consent, fatigue or frequency controls across channels.
What we put in place
- A single customer view built from your transactional data
- AI channel routing with cost-optimised fallback
- Propensity scoring, send-time optimisation and next best offer
- Automated RFM segmentation and lifecycle journeys
- ROI dashboards per channel and campaign
Intelligence behind every message
AI waterfall routing
Behavioural affinity routing picks the best channel per user, with cost-optimised fallback on non-delivery.
Unified customer profile
A single customer view from historical transaction data, with real-time cohort segmentation.
AI personalisation & scoring
Propensity scoring, send-time optimisation, next best action/offer and automated RFM segmentation.
A/B & multivariate testing
Content, channel and timing tests with control groups and automatic winner selection.
CRM & platform integrations
APIs for cloud data, Shopify, Unicommerce, WhatsApp Business API, Truecaller and custom data tables.
Dashboards & compliance
Channel ROI dashboards, fatigue management and DPDP/GDPR-ready consent management.
What is a better repeat rate worth?
Lifecycle journeys lift repeat purchases. See what a few points of improvement mean in revenue.
Estimates only, based on the numbers you enter.
The right channel for every customer, every time
Channels are tiered by cost and reach, and AI routing picks the best one per customer, with automatic fallback when a message is not delivered.
WhatsApp & RCS
Conversational commerce, rich-media promotions, two-way bots and interactive support.
App & web push
Zero-cost channel for active users, triggered by behaviour, journey stage or real-time events.
SMS & email
Universal reach and fallback: SMS for transactional alerts, email for newsletters and loyalty updates.
Truecaller identity
Verified business caller ID and messaging that reduces spam flags and lifts open rates.
From scattered data to automated journeys
Unify data
Bring transactional, app and CRM data into one customer profile.
Segment & score
RFM segments, propensity scores and lifecycle stages.
Orchestrate
Automated journeys with channel routing, fallback and frequency caps.
Test & report
Continuous testing with ROI dashboards per channel and campaign.
Journeys we commonly build
Engagement that pays for itself
Strategy, technology, AI and execution under one team, led by BFSI marketing leadership and IIT Bombay technology leadership.
Frequently asked questions
Which channels do you manage?
WhatsApp, RCS, SMS, email, app and web push, and Truecaller business messaging, orchestrated together from one platform.
What is AI waterfall routing?
The platform picks the channel each customer is most likely to respond to, and automatically falls back to the next best channel if a message is not delivered, keeping costs down.
Do we need a new CRM?
Not necessarily. We integrate with your existing CRM, ecommerce and data systems, and only recommend new tools where there is a clear gap.
How do you handle consent and DPDP compliance?
Consent is captured and managed per channel, with opt-out handling, frequency caps and fatigue management built into every journey.
How do you measure success?
With ROI dashboards per channel and campaign, weekly pipeline reports and controlled A/B tests that show the incremental impact of each journey.
Turn one-time buyers into repeat customers
We review your channels and customer data and propose the journeys with the fastest payback.
