Frequently Asked Questions

Answers we give before the first call.

What clients across real estate, e-commerce, and BFSI ask us when they're deciding whether Transformics is the right growth partner — organized by industry so you can jump straight to what's relevant.

55
Questions Answered
7
Coverage Areas
100+
Professionals Behind The Answers
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01

General — Company & Services

12 questions
What services does Transformics Marketing offer?+

We're a full-stack digital marketing and telecalling agency offering performance marketing (Google, Meta, Native ads), SEO/AEO/GEO, telecalling and lead qualification, IVR and Voice AI solutions, integrated CRM/LMS systems, website development, and creative/video production.

Which industries do you work with?+

We serve clients across real estate, ecommerce/D2C, and BFSI, adapting our lead generation and telecalling processes to each industry's sales cycle and compliance needs.

Do you handle lead generation and follow-up, or just ads?+

Both. We run the paid media campaigns and qualify every lead through our in-house telecalling team before handing it to your sales team — so you get sales-ready leads, not just raw form fills.

What is Voice AI and IVR, and do you build custom solutions?+

Yes. We design and deploy Voice AI and IVR systems for automated lead qualification, appointment reminders, and customer engagement, integrated with your CRM for real-time tracking.

Can you manage our CRM and reporting, or only run campaigns?+

We offer an end-to-end integrated CRM system connecting marketing, dialer, and client CRM, with live dashboards, WhatsApp automation, and call quality scoring — so you get full visibility, not just campaign numbers.

Do you offer website development along with marketing?+

Yes — custom website design, landing pages, and ongoing website maintenance and optimization, built to convert the traffic our campaigns generate.

What locations or regions do you serve?+

We work with clients across India and can support multi-city and pan-India campaigns.

How experienced is your team?+

Our leadership brings 15+ years of experience in performance marketing, and our team includes 100+ professionals across media, telecalling, creative, and tech.

How do you measure campaign success?+

Through a full-funnel approach — from leads to qualified leads to appointments to site visits/conversions — with transparent, data-driven reporting at each stage.

How can I get in touch or request a proposal?+

You can reach us at sales@transformics.co.in or call +91 88502 73528. We're happy to put together a proposal tailored to your industry and goals.

Do you offer content marketing or SEO services?+

Yes — SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) alongside content strategy, so your brand shows up in both traditional search and AI-generated answers.

Is there a minimum contract or campaign size?+

This varies by service and scope — reach out to sales@transformics.co.in and we'll walk you through options based on your budget and goals.

02

Real Estate — Pre-sales & Telecalling

7 questions
Do you specialize in real estate lead generation and pre-sales?+

Yes — we run the full pre-sales funnel for real estate developers: paid media lead generation, telecalling-based qualification (budget, configuration, location, purchase timeline), appointment setting, and site-visit tracking, with proven experience on brands like Godrej Properties.

How do you qualify real estate leads before handing them to our sales team?+

Our in-house telecalling team filters every lead against budget, configuration preference, location, and purchase timeline before it's shared — so your sales team only spends time on leads meeting your criteria.

Do you track leads all the way to site visit or booking?+

Yes. We track leads from initial contact through appointment, site visit confirmation, and coordinate closely with your on-site sales team to close the loop.

What results can we expect from a real estate telecalling campaign?+

Based on typical funnel benchmarks, roughly 15-20% of leads qualify, 10% of qualified leads convert to appointments, 60% of appointments result in site visits, and 20% of site visits convert to bookings/EOIs — exact numbers vary by project and market.

Do you provide dedicated tele-caller teams for our project?+

Yes, we deploy trained tele-caller seats dedicated to your campaign, with daily call reports, weekly performance summaries, and supervisor-led quality monitoring.

Are your telecalling operations DND and compliance-friendly?+

Yes — all outbound and inbound calling follows applicable regulations and Do-Not-Disturb (DND) guidelines.

Can you set up IVR or Voice AI for our real estate project?+

Yes — we design IVR and Voice AI solutions for automated inquiry handling, appointment reminders, and lead qualification, integrated with your CRM.

03

E-commerce & Shopify Marketing

8 questions
Do you offer marketing services specifically for ecommerce and D2C brands?+

Yes — we run performance marketing (Google, Meta, Native ads), SEO/AEO/GEO, WhatsApp and email marketing, and analytics/reporting tailored to ecommerce and D2C growth goals.

Do you work with Shopify stores?+

Yes, we support Shopify-based ecommerce brands with paid media campaigns, landing page and website optimization, conversion-focused creative, and performance tracking integrated with store analytics.

Can you help increase conversions on our Shopify store, not just traffic?+

Yes — beyond driving traffic through ads, we optimize landing pages, run WhatsApp/email retargeting and abandoned-cart flows, and use data-driven testing to improve on-site conversion rates.

Do you run paid ads for ecommerce brands on Meta and Google?+

Yes — we manage Google Ads, Meta (Facebook & Instagram) Ads, and Native ads for ecommerce brands, with creative development, campaign optimization, and transparent ROI reporting.

Can you help with product videos or ads for our ecommerce brand?+

Yes — our creative team produces product and service explainer videos, social media video ads, AI-generated videos, and animation/motion graphics for ecommerce catalogs and campaigns.

Do you offer WhatsApp marketing and automation for ecommerce?+

Yes — we set up WhatsApp automation for order updates, cart recovery, lead nurturing, and drip campaigns integrated with your CRM.

Can you handle customer support or order-related calls for our ecommerce business?+

Yes — our telecalling team can manage customer engagement, retention calls, and order-related inbound/outbound calling alongside your marketing campaigns.

How do you report ecommerce campaign performance?+

Through Google Analytics-based reporting and live dashboards showing spend, conversions, and ROI, so you can see exactly what's driving sales.

04

BFSI — Banking, Financial Services & Insurance

7 questions
Do you work with BFSI clients like banks, NBFCs, or insurance companies?+

Yes — we provide performance marketing, telecalling, and lead qualification services tailored to BFSI compliance and sales requirements, including loan, insurance, and investment product campaigns.

How do you handle compliance and DND regulations for BFSI telecalling?+

All outbound and inbound calling follows applicable regulatory guidelines and Do-Not-Disturb (DND) norms, with supervisor monitoring and quality checks built into every campaign.

Can you qualify leads for financial products before sending them to our sales team?+

Yes — our telecalling team qualifies leads against eligibility criteria (income, product interest, urgency, documentation readiness) so your sales or relationship managers only engage with sales-ready prospects.

Do you offer IVR or Voice AI for BFSI customer service or collections?+

Yes — we design IVR and Voice AI solutions for inquiry handling, payment reminders, appointment scheduling, and customer engagement, integrated with your CRM.

Can you run digital campaigns for loan, insurance, or investment products?+

Yes — we manage Google Ads, Meta Ads, and Native ads for BFSI lead generation, with creative and targeting adapted to financial product regulations and audience intent.

How do you ensure data security and confidentiality for financial leads?+

We follow agreed data handling protocols and confidentiality terms with every client, with lead data shared only through secure, mutually approved formats and systems.

Do you provide reporting on lead-to-conversion for BFSI campaigns?+

Yes — daily call reports, weekly performance summaries, and full-funnel tracking from lead to qualification to conversion, so you can measure ROI at every stage.

05

Paid Media — Meta Ads & Google Ads

7 questions
Which paid media platforms do you run campaigns on?+

We run Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube, Performance Max), and Native ad networks, choosing the mix based on where your specific audience is spending time and where your funnel actually converts.

Do you specialize in Meta Ads (Facebook & Instagram)?+

Yes — audience targeting, creative testing, and campaign structure across Facebook and Instagram, including lead-gen forms, catalog/retargeting ads for ecommerce, and conversion campaigns tied directly to your CRM.

Do you run Google Ads across Search, Display, and YouTube?+

Yes — Search campaigns for high-intent keywords, Display and YouTube for awareness and remarketing, and Performance Max where automation genuinely improves results, all managed with conversion tracking tied back to your qualified-lead data, not just clicks.

How do you decide budget allocation between Meta and Google?+

We start with a test budget split informed by your industry and past performance data, then reallocate weekly based on cost-per-qualified-lead rather than cost-per-click — so spend moves toward what's actually producing sales-ready leads.

Do you handle ad creative and copywriting, or only media buying?+

Both. Our in-house creative team builds ad creative, video, and copy variants for testing, so you're not paying a separate vendor to feed the media buying team.

How do you report on paid media performance?+

Through live dashboards and regular reporting covering spend, cost-per-lead, and — critically — what happens after the click: qualification rate, appointments, and conversions, since click-through-rate alone doesn't tell you if a campaign is working.

Can you manage paid media alongside our in-house marketing team?+

Yes — we work as a full outsourced function or alongside your in-house team, depending on what you need. Many clients start with us running paid media plus telecalling qualification, since that combination is what actually moves cost-per-lead into cost-per-sale.

06

SEO, AEO & GEO Services

7 questions
What's the difference between SEO, AEO, and GEO?+

SEO gets your site ranking in traditional Google search results. AEO (Answer Engine Optimization) structures content so voice assistants and answer boxes can pull it directly. GEO (Generative Engine Optimization) is newer — it's about how your brand gets cited inside AI-generated answers from tools like ChatGPT, Perplexity, and Google's AI Overviews. We work across all three, since search behavior now spans all of them.

Do you offer technical SEO audits?+

Yes — covering site speed, crawlability, indexation, mobile usability, and structured data, with a prioritized fix list so your developer knows exactly what to address first.

How do you optimize content so AI tools cite our brand (AEO/GEO)?+

We structure content in clear question-and-answer formats, add FAQ and structured schema markup, and make sure your site states facts about your business plainly and consistently — since generative engines pull from content that's easy to extract and verify, not content written for keyword density.

Do you help implement schema markup and structured data?+

Yes — FAQPage, Organization, LocalBusiness, Service, and Review schema, depending on what your site needs, all validated before going live so search engines and AI crawlers can parse it correctly.

How long does SEO typically take to show results?+

Technical fixes and schema markup can influence how AI tools and search engines read your site within weeks. Ranking improvements for competitive keywords typically build over 3-6 months. We set realistic timelines by keyword and page during the proposal stage rather than a single blanket promise.

Do you offer content strategy and keyword research?+

Yes — keyword and topic research mapped to your funnel stages, content calendars, and briefs written for both human readers and AI extraction, so the same content works for classic SEO and AEO/GEO.

Can you help our brand get cited by ChatGPT, Perplexity, and Google AI Overviews?+

We can meaningfully improve your odds — by strengthening your site's structured data, FAQ content, and review signals, which are the sources these tools draw from — but no agency can guarantee a specific citation, since the underlying models are outside anyone's direct control.

07

Tech & AI Automation Services

7 questions
What kind of AI automation do you build?+

Lead qualification bots, WhatsApp and email automation, IVR and Voice AI call flows, internal workflow automation connecting your marketing, dialer, and CRM systems, and custom AI-assisted content and reporting pipelines — built around your actual funnel rather than off-the-shelf templates.

Can you build custom chatbots for our website or WhatsApp?+

Yes — chatbots for lead qualification, FAQ handling, and appointment booking, integrated with your CRM so conversations turn into tracked leads rather than dead-ending in a chat window.

Do you build custom software, or only marketing automation tools?+

Both. Beyond marketing automation, our technology team builds custom software and internal tools when an off-the-shelf CRM or dialer doesn't fit how your sales team actually works.

Can you integrate AI automation with our existing CRM or ERP?+

Yes — we build integrations rather than asking you to migrate systems, connecting automation into your existing CRM, ERP, or dialer wherever a stable API or data export is available.

What AI tools or models do you use for automation?+

We select the model and tooling based on the task — large language models for conversational and content automation, purpose-built Voice AI engines for calling, and traditional rules-based automation where that's simply more reliable than AI. We're not tied to a single vendor.

Do you offer ongoing maintenance and support for automations you build?+

Yes — automation that isn't monitored tends to drift or break quietly. We offer ongoing support plans to monitor performance, retrain or adjust flows, and fix issues as your business and data change.

Is our data secure when using your AI automation tools?+

We follow agreed data handling protocols and confidentiality terms with every client, and data is shared with automation and AI tools only through secure, mutually approved formats and access controls.

Still have a question?

If your situation doesn't quite match a question above, tell us about it directly — we'll get back with a straight answer, not a script.