Every rupee spent, accountable
Data-driven paid campaigns across every major digital platform, built for qualified traffic, lower CAC and measurable ROAS, not just impressions.
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Platform AI is powerful. It still needs the right signals.
Ad platforms are more automated than ever, but automation does not replace strategy. Results depend on audience logic, landing-page experience, tracking quality and fast creative testing.
Spend gets judged on impressions or CPL alone, not on qualified outcomes.
Landing pages, forms and follow-up are disconnected from the media plan.
Weak tracking teaches platform AI to optimise for the wrong conversions.
What you get with Transformics
- Full-funnel TOFU / MOFU / BOFU campaign architecture
- Audience strategy with custom, lookalike and intent segments
- Landing-page CRO with A/B testing and speed fixes
- GA4, pixel and API-level conversion tracking
- Executive dashboards for spend, CAC and blended ROAS
Data-driven campaigns on every major platform
Google Ads
Search, Display, Shopping, Performance Max and YouTube across the full Google ecosystem.
Meta Ads
Facebook and Instagram prospecting, retargeting and dynamic catalogue (DPA) ads.
YouTube & Video
Skippable, non-skippable and bumper ads for awareness and retargeting.
Native & Display
Programmatic display, native content ads and audience network placements.
Audience strategy
Custom audiences, lookalikes, intent segments and geo-targeted clusters.
Campaign architecture
Full-funnel structure with creative and bid strategies for every stage.
Budget optimisation
Daily budget pacing, bid adjustments and placement exclusion management.
Landing pages & CRO
A/B testing, speed optimisation and UX improvements that lift conversion.
Attribution & ROAS reporting
Pixel, GA4 and API-level conversion tracking with daily spend, CAC and ROAS dashboards.
What is your paid media really returning?
Move the sliders to model your current numbers. Then see how small gains in CPL or conversion change CAC and ROAS.
Estimates only, based on the numbers you enter.
Every stage of the funnel, planned and measured
Campaigns are structured from first touch to conversion, with creative, audience and bid strategy matched to each stage.
| Stage | Goal | Typical channels | What we measure |
|---|---|---|---|
| TOFU · Awareness | Reach the right audience at efficient cost | YouTube, Meta, native and display | Reach, view rate, cost per engaged visit |
| MOFU · Consideration | Build intent and capture interest | Google Search, Meta lead forms, retargeting | CTR, landing-page conversion, CPL |
| BOFU · Conversion | Turn qualified intent into revenue | Search, PMax, DPA catalogue ads, remarketing | Qualified leads, CAC, ROAS, revenue |
From audit to scaled, profitable spend
Audit & tracking
Review accounts, fix pixels, GA4 and conversion APIs so platforms learn from real outcomes.
Plan & build
Media plan, audience map, funnel structure, creatives and landing pages.
Launch & test
Controlled launch with creative and audience tests and daily optimisation.
Scale & report
Shift budget to what converts, with CAC, ROAS and lead-quality reporting.
Campaigns built for high-consideration categories
Brands we work with
BFSI, real estate, fintech and enterprise technology leaders.
Media, website and follow-up under one roof
Strategy, technology, AI and execution under one team, led by BFSI marketing leadership and IIT Bombay technology leadership.
Frequently asked questions
Which ad platforms do you manage?
Google Ads (Search, Display, Shopping, Performance Max and YouTube), Meta (Facebook and Instagram), native and programmatic display, and other platforms such as LinkedIn and Bing where they fit your audience.
How do you report results?
Through executive dashboards that track spend, qualified leads, revenue, blended ROAS and CAC daily, not just impressions or cost per lead.
Do you also build landing pages?
Yes. Our in-house web team builds and tests landing pages and microsites, with speed optimisation and tracking set up from day one.
Can you improve an existing account rather than start over?
Yes. Most engagements start with an audit of your current accounts, tracking and landing pages, then a prioritised plan of fixes and tests.
What happens to leads after the click?
We can connect campaigns to your CRM and, if needed, our telecalling and pre-sales team qualifies and follows up every lead so media is judged on real outcomes.
Make every rupee of media spend accountable
Get a free audit of your ad accounts, tracking and landing pages, with clear next steps.
