Top 5 Video Ad Formats That Deliver High ROI on Meta and Google
1. Short Vertical Videos (Reels, Shorts & Stories)
Best for: Brand awareness, lead generation
Platform: Meta (Reels, Stories), YouTube Shorts
Why it works:
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Mobile-first and full-screen grabs attention instantly
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Lower production cost, higher engagement
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Great for showcasing offers, quick testimonials, or product use cases
Tip: Keep it under 30 seconds. Add captions. Use trending audio when possible.
2. Bumper Ads (6-Second YouTube Ads)
Best for: High-frequency branding
Platform: YouTube (Google Ads)
Why it works:
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Unskippable = guaranteed visibility
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Perfect for reinforcing a brand or product message
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Great when used as part of a larger funnel strategy
Insight: Bumper ads work best when they echo your longer-form content or highlight your strongest USP in a flash.
3. Carousel Video Ads
Best for: E-commerce, real estate listings, app feature showcases
Platform: Facebook & Instagram
Why it works:
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Lets users swipe through multiple products or features
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Video format adds motion and emotion to static carousel units
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Strong CTA potential on each frame
Pro move: Use each card to tell part of a story. Build curiosity slide by slide.
4. Explainer Videos with Voiceover
Best for: Finance, education, insurance, SaaS
Platform: YouTube, Facebook In-Feed
Why it works:
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Builds trust and simplifies complex offerings
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Longer watch times improve relevance score
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Helps in mid-funnel stages—turning interest into consideration
Success story: For a financial services client, our explainer video led to a 32% lift in conversion rate on the landing page.
5. Click-to-WhatsApp or Lead Form Video Ads
Best for: Lead generation campaigns
Platform: Facebook, Instagram
Why it works:
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Drives direct action from users
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Captures leads without landing page drop-off
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Perfect for real estate, education, finance, and healthcare
Pro tip: Use a real face (agent, advisor, or founder) to improve click-through rates. Authenticity sells.
Closing Thoughts
If your video ad strategy still revolves around "just putting something out there," it’s time to rethink. Each platform favors specific formats, and ROI comes when format meets objective.
At Transformics, we don’t just create videos—we create video funnels. Formats, targeting, retargeting, messaging—it’s all part of the plan.
Want help with your video marketing campaigns?
Reach out to us at sales@transformics.co.in or visit www.transformics.co.in to see how we drive real results.
